Cars
GM Rolls Out $10,000 Discount on Escalade to Fend Off Navigator
- Morgan Stanley has pegged Cadillac model profit at $1 billion
- Lincoln’s new behemoth landed in showrooms late last year
In Cadillac and Lincoln showrooms, the battle of the behemoths is on.
General Motors Co. is stepping up its defense of the Escalade SUV, a cash cow for Cadillac and the company, by offering $10,000 discounts to some current customers to keep them from straying to Ford Motor Co.’s hot-selling new Lincoln Navigator.