Walmart's Jet.com Traffic Declines
- Marketing shift ‘makes it easy to sunset Jet,’ says analyst
- Visits to main Walmart.com site have increased over past year
Jet.com is losing altitude.
Walmart Inc., Jet’s owner, has increased marketing of its primary website while scaling back promotion for Jet. While the shift may help maintain the retailer’s declining profit margins, the impact has been felt on Jet’s website, where traffic declined about 60 percent in March compared with a year earlier. Walmart.com’s traffic, meanwhile, was up 5 percent over the same period, according to data tracker SimilarWeb.