U.K. Brand May Not Be Enough to Woo Food Importers Post Brexit
- AHDB says 43% in survey had no association with British food
- Only a fifth had a positive perception of food from the U.K.
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Iconic British images such as London’s red buses may be known the world over, but a low awareness of U.K. food could make it difficult for the country to crack new export markets once it leaves the European Union.
In a survey conducted across nine countries including Canada, China and India, 34 percent of consumers had never bought British food products, the U.K.’s Agriculture & Horticulture Development Board said in a report. Forty-three percent didn’t have any specific associations with British food and only a fifth had a positive perception of it.