Nordstrom Looks to Win Over Manhattan With Focus on Service
- New men’s store is first part of two-part push into New York
- Location’s dual entrances feature upscale and lower-end fare
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Nordstrom Inc., making its biggest foray yet into New York City, is looking to target male shoppers at both the high and low end with a focus on customer service.
The retailer -- more commonly found in suburban malls -- launched its first full-line department store in Manhattan on Thursday. The 47,000-square-foot location, just south of Columbus Circle near Central Park, has two entrances: one touting Levi Strauss & Co. jeans and other mainstream merchandise, and another featuring such upscale brands as Comme des Garçons and Gosha Rubchinskiy.