British Airways Owner Makes an Audacious Run at Norway’s Crown Jewel

Bloomberg’s Guy Johnson reports on IAG’s interest in Norwegian.(Source: Bloomberg)
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It’s a long shot, the advisers cautioned. But IAG boss Willie Walsh relishes a tough assignment.

And so the acquisitive Irishman took an audacious plunge into Scandinavia. The target: Norwegian Air Shuttle, the aviation pride of its home country and a pioneer in the turbulent air of low-cost long-haul services.