When Marketing Luxury Vehicles, ‘Electric’ Is No Longer a Bad Word

Feeling good about your car is the new feeling cool about your car.

A BMW i8 plug-in hybrid automobile on display at a showroom in Tokyo.

Photographer: Kiyoshi Ota/Bloomberg

Many Bentley customers believe they have obtained their wealth because of luck.

So says Bentley Motors Ltd.’s new chairman and chief executive officer, Adrian Hallmark, during an interview in Geneva.