Ikea Prepares for Future of Mega Cities and ‘Thin Wallets’
- Swedish furniture giant to present new three-year strategy
- Company will continue to have low prices as no. 1 priority
IKEA Moves Into City Centers
This article is for subscribers only.
Ikea Group, the world’s largest furniture retailer, is getting ready for a future where people have little to spare: both in their wallets and in terms of space.
The Swedish furniture giant is now abandoning its custom of planning five to 10 years ahead, setting a new three-year approach to keep pace with a rapidly transforming society.