Apple Launches Red iPhone 8 to Keep Line Fresh Mid-Cycle

Red color option could boost sales of overshadowed iPhone line
Program gives percentage of sales to help fight HIV/Aids

Apple Releasing Red iPhone To Combat AIDS

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By Mark Gurman

April 9, 2018 at 12:44 PM UTC

This article is for subscribers only.

Apple Inc. announced new versions of the iPhone 8 and iPhone 8 Plus in red, keeping its entry-level iPhones fresh after being overshadowed for months by the iPhone X.

The new color scheme is part of the "PRODUCT(RED)" initiative, a program that gives a percentage of sales to the Global Fund to fight HIV/AIDS. Apple didn’t announce a red version of the iPhone X, which remains available in either grey or white.