Nissan Eyes Bigger East African Market With Kenya Auto Plant
- Plans to assemble semi-knocked-down kits into 1-ton trucks
- Kenya is keen to develop an auto-manufacturing industry
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Nissan Motor Co. Ltd. plans to start assembling vehicles in Kenya, bolstering government plans to develop a regional auto-manufacturing hub in East Africa’s biggest economy.
The Japanese automaker is the latest to target Kenya after Volkswagen AG, PSA Peugeot and CNH Industrial NV announced plans for assembly lines in the past 18 months. The facilities could cut new-vehicle costs to customers in some of the continent’s fastest-growing economies, where vehicle ownership per thousand people is about a quarter of the global average.