Lyft Expands Subscription Ride-Hailing Test to Dozens of Cities

Company says subscriptions now available in 30 markets
Ride-hailing should be like a mobile plan, says Lyft president

Lyft co-founder John Zimmer discusses the company’s growth, Silicon Valley arrogance and the #DeleteUber campaign(Source: Bloomberg)

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By Eric Newcomer and Emily Chang

April 4, 2018 at 6:55 PM UTC

This article is for subscribers only.

Lyft Inc. is testing a subscription service in more than two dozen cites, hoping to lock in customers as competition with Uber Technologies Inc. heats up in the U.S.

In recent weeks, the San Francisco-based company began experimenting with a variety of subscription packages, now available in 30 markets. Lyft President John Zimmer said he sees subscriptions as the future of his business.