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Ford Mulls Following GM in Ditching Monthly Sales Reports

  • Rivals agree quarterly releases could ease data volatility
  • GM to continue providing monthly sales to the Fed privately
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Photographer: David Ramos/Bloomberg

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In a rare tip of the hat to its crosstown rival, Ford Motor Co. is considering following General Motors Co.’s lead in halting monthly vehicle sales reports, a move that will complicate analyst and investor efforts to assess the health of the auto market.

“We think it’s interesting and a pretty significant development for the industry,” Mark LaNeve, Ford’s U.S. sales chief, said Tuesday of GM’s plan to shift to quarterly releases. “Their comment that there’s a lot of volatility in month-to-month sales, I believe there is some validity to that. So we’re going to assess it and take a look.”