The Most Collectible Modern Rolex Returns in Millennial Pink

Originally published by Benjamin Clymer on Hodinkee.

There aren't too many modern Rolex that become cult items almost instantly—the Rainbow Daytona is one that did. Available in yellow gold and white gold in extremely limited numbers, these watches have become the choice of rockstars and Hollywood elites, as well as the most prominent collectors in the world. And now, out of nowhere, we have it in Everose! The bezel is set with 36 baguette-cut sapphires in a rainbow gradation, the mid-case is set with 56 brilliant-cut diamonds, the dial is black lacquer with counters in 18 kt pink gold crystals, and the hands themselves are rose gold. I have been in the room where this watch is created, and I've met the people that set the stones, and by God this is about as close to an artisanal watch as Rolex makes.