Fitbit Falls After Morgan Stanley Recommends Investors Sell

The Fitbit Inc. Blaze

Photographer: David Paul Morris/Bloomberg

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Fitbit Inc.’s troubles aren’t letting up.

Shares of the wearable health-device company fell 7.5 percent to $4.72 at 9:34 a.m. in New York after Morgan Stanley recommended investors sellBloomberg Terminal the stock, saying Fitbit’s plans to focus more on software instead of devices are uncertain and will take time to bear fruit.