Food
Sweetgreen’s Tech-Driven Menu Shakes Up the Fast-Casual Food War
Platforms such as blockchain have informed the company’s first major menu change in 10 years.
Source: Sweetgreen
A bowl of Chicken Pesto Parm represents more than just a new dish on the Sweetgreen menu. That warm salad of roasted chicken, organic spinach, quinoa, spicy broccoli, and Middle Eastern spiced za’atar bread crumbs, with pesto vinaigrette and hot sauce, represents 3,000 hours of research and work with more than 150 farmers across the country to explore new ingredients.
It also marks the biggest change the innovative fast-casual salad chain has made in its 10-year history—a preemptive bid to to stay ahead of rivals in the fast-growing, healthy-ish, bowl-food field (say that five times, fast) that Sweetgreen helped create.