Facebook-Linked Marketer Plunges After Policy Shift
The headquarters of Acxiom Corp. in Little Rock, Arkansas, May 17, 2007.
Photographer: Rick McFarland/Bloomberg
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Facebook Inc.’s reckoning with its data-privacy practices has the company thinking of easy ways to make the site feel safer for users. One early casualty: Acxiom Corp. shares.
Acxiom fell as much as 34 percent Thursday, its largest drop since 2001, after Facebook said it will no longer let advertisers use information from third-party data brokers like Acxiom in targeting of ads on its system. The marketing company said the change could cost it up to $25 million in profit in fiscal 2019.