Hasbro CEO Admits Making Mistake With ‘Last Jedi’ Toys
A Chewbacca doll is displayed as people visit the Star Wars booth at the Hasbro showroom during the annual New York Toy Fair, on February 20, 2018, in New York.
Photographer: EDUARDO MUNOZ ALVAREZ/AFP via Getty Images
The force wasn’t with Hasbro Inc. during its latest Star Wars merchandising push.
Chief Executive Officer Brian Goldner says the company made an error by releasing toys too far ahead of the franchise’s most recent movie, “The Last Jedi.” That contributed to disappointing sales of the products during the holidays -- a season that was already hurt by the bankruptcy of Toys “R” Us Inc.