Xiaomi Takes on iPhone X With New Device at Half the Price
- Co-founder Lei Jun wants the MIX 2S to take on the iPhone X
- Xiaomi’s device could spearhead a drive into developed markets
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Xiaomi Corp. unveiled its latest top-tier smartphone to bring the fight to Apple and Samsung, as the Chinese startup readies a highly anticipated initial public offering.
Co-founder Lei Jun showed off the MIX 2S, which starts at 3,299 yuan ($527). The phone -- on paper -- sports many of the bells and whistles familiar to power users but is about half the iPhone X’s price tag. It’s got a six-inch bezel-less screen, ceramic body, Qualcomm’s latest processor and dual cameras. It’s Xiaomi’s third full-screen phone: a feature now embraced by the biggest vendors from Apple Inc. to Samsung Electronics Co.