Google Buys Tenor, a GIF Search Tool That Advertisers Love

Alphabet Inc.’s Google agreed to acquire Tenor, a four-year old mobile startup that draws some 300 million people a month. The companies announced the deal in joint blog posts but did not share financial terms.

Tenor’s main offering, a GIF keyboard, has become a hit with advertisers. They pay the firm up to $500,000 to run sponsored GIFs, short moving digital images, inside search results.