Cadillac Courts the Young and Rich With Crucial Compact SUV
- New XT4 is part of brand’s $12 billion global makeover
- GM luxury line’s sales dropped 8% in the U.S. last year
Cadillac Takes Aim at Millennials With XT4 SUV
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Cadillac is preparing to unveil one of the most important models in its comeback tour.
The XT4 compact sport utility vehicle making its world debut this week at the New York International Auto Show may not have the flair of the tail-finned Eldorados of the ’50s and ’60s or the $100,000 price tag of today’s Escalade. Yet the vehicle towers in importance as Cadillac’s new entry point for young luxury buyers in both the U.S. and China.