Babies ‘R’ Us Demise Sets Off Scramble for Baby Registries
- Amazon and Buy Buy Baby stand to gain from rival’s liquidation
- Registries can be valuable tool for chains to lock in shoppers
A sign indicating special parking for expectant mothers outside a Babies R Us store in Waterford, Connecticut.
Photographer: Steven E. Frischling/Bloomberg
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The liquidation of Toys “R” Us Inc. has stoked fears about how the U.S. toy industry will absorb the blow.
But the shutdown of the company’s sister chain, Babies “R” Us, is setting off its own wave of disruption in the market for infant products. One of the biggest questions: What happens to all the customers who had baby registries at the soon-to-be-defunct retailer?