Nestle Brings Sugar-Reduction Technology to U.K.'s Milkybar
- Milkybar Wowsomes with 30% less sugar to go on sale next week
- War on sugar has firms racing to find sweetening alternatives
Milkybar Wowsomes
Source: Nestle
This article is for subscribers only.
Nestle SA plans to begin selling slimmed-down Milkybar chocolates in the U.K. and Ireland in the first implementation of a new technology that promises the same sweetness with 30 percent less sugar.
The Swiss food giant said a new version of the candy bars will be available on store shelves next week. It’s introducing them in markets where government and consumer groups are putting pressure on the food industry to reduce calories in snacks amid rising rates of obesity and diabetes, especially among children.