Markets Magazine

A Pioneering M&A Boutique Looks to Prove Naysayers Wrong

Greenhill & Co. blazed a path for rivals — one that's now being tested. Last year the firm posted its first loss and slipped to No. 52 in the league tables. For CEO Scott Bok, it's make-or-break time.

Scott Bok, chief executive officer of Greenhill & Co.

The skies are still dark when Scott Bok’s plane lands in New York on a rainy Friday morning in late February. He’s coming from Washington, where he’d been for a client meeting. Now he’s heading to the Park Avenue headquarters of Greenhill & Co., the boutique investment bank he runs, where he’ll meet a potential recruit. His firm’s stock has fallen 31 percent in the past 12 months, but his spirits are up.

By midmorning, Bok is in a conference room at Greenhill’s offices for an interview with two reporters. The company is adding dealmakers Bloomberg Terminaland is poised “for a whole new chapter,” the chief executive officer says. The window beside him looks out on Park Avenue buildings, some of them home to rivals that didn’t exist a decade ago.