Tissot Slashes Costs of Automatic Watches as Price War Brews
- Swatch-owned brand pushes lower amid starker competition
- President Thiebaud considers $500 automatic chronographs
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Tissot is considering making an automatic chronograph for as little as 500 francs ($528), knocking more than a third off the current price, as a price war breaks out in the crowded segment of lower-end watches.
The chronograph would follow a $365 automatic watch that Tissot introduced last year. Chronographs are timepieces with a stopwatch function, and Rolex sells them for more than $10,000.