When Zuckerberg Speaks, He Needs to Start With a Plan of Action
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After days of deafening silence, Mark Zuckerberg will finally speak publicly on the Cambridge Analytica data crisis -- to the relief of investors who have hammered the company’s stock and the analysts who say his reticence is damping optimism over the social network’s ad business. Job one will be outlining a concrete action plan.
Already, the Facebook Inc. chief executive officer has been criticized by lawmakers on both sides of the Atlantic for not speaking sooner. Whatever he says, it’ll be difficult to achieve his goal of re-establishing trust with Facebook’s users, especially if he relies merely on soothing words, said James Cakmak, an analyst at Monness Crespi Hardt & Co.