Over and over in the last 20 years we’ve watched low-cost or free internet communications platforms spring from the good intentions or social curiosity of tech folk. We’ve watched as these platforms expanded in power and significance, selling their influence to advertisers. Twitter, Facebook, LinkedIn, Google—they grew so fast. One day they’re a lovable new way to see kid pix, next thing you know they’re reconfiguring democracy, governance, and business.
Facebook’s recent debacle is illustrative. It turns out that the company let a researcher spider through its social network to gather information on 50 million people. Then the Steve Bannon-affiliated, Robert Mercer-backed U.K. data analysis firm Cambridge Analytica used that data to target likely Trump voters. Facebook responded that, no, this was not a “breach.”