Uber Rival Hiring in Mexico as Didi Seeks Latin American Ramp Up
- Operations could start by June in first move out of Brazil
- Company hiring for roles in operations, business intelligence
A driver ends a ride taken with the Brazilian ride-hailing app 99 in Rio de Janeiro, Brazil, on Jan. 4.
Photographer: Mauro Pimentel/AFP via Getty Images
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Brazil’s ride-hailing app 99 is gearing up to start operations in Mexico, expanding outside of its home market for the first time.
“We’ve started to look at Mexico, study it, but we’re not operational yet,” 99’s head of legal, policy and communication Matheus Moraes said in an interview at the company’s Sao Paulo headquarters. “We have people and spots open there, we’re just making sure the product works well before launching.”