After TAG Heuer proved there’s demand for a luxury smartwatch, parent company LVMH is testing how much consumers will pay for one.
Hublot, another watchmaker owned by the French luxury-goods maker, is introducing its first smartwatch this year, for about 5,000 francs ($5,200), Jean-Claude Biver, LVMH’s watch chief, said in a phone interview. That’s more than three times the price of TAG’s model and on par with a Rolex Oyster Perpetual. The unveiling will be Wednesday at the Baselworld trade fair.
