Cambridge Analytica Boasted of Disappearing Emails in Campaigns
- Channel 4 News plays part three in undercover operation
- Takes credit for role in Trump’s 2016 election victory
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Senior executives of Cambridge Analytica, the U.K. political advertising firm that worked on behalf of Donald Trump’s 2016 U.S. presidential campaign, were recorded on camera boasting about the research and analysis they did for the candidate.
In part three of an investigation aired Tuesday by Britain’s Channel 4 News, an undercover reporter films Cambridge Chief Executive Officer Alexander Nix saying: "We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy."