‘SheWorking’ Startups Trade Kegs for Nursing Rooms

Co-working startups are appealing to female professionals who aren’t interested in WeWork’s craft-beer culture.

The Riveter workspace in Seattle's Capitol Hill neighborhood

Source: The Riveter

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The first thing you see when you leave the reception area to enter the Riveter’s Seattle co-working space is the Mothers Room. It’s an intentional signal to visitors that they’re entering a place designed for women.

As the corporate world grapples with issues of sexual harassment, gender-pay disparities and too few women in leadership roles, female-focused workspaces are having a moment. Besides the Riveter, there’s Radiant in San Francisco, the Hivery in Marin County, California, and the Wing in New York. They promise the usual co-working amenities of power outlets, Wi-Fi, coffee and spacious light-filled spaces, along with women-centric mentoring, workshops and a community of like-minded female professionals.