Deals
Behind the Breakneck Unraveling of Toys ‘R’ Us
- Dismal holiday season quickly dashed hopes for a turnaround
- Hard lessons for U.S. retailing in the age of Amazon
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You want a trip to Toys “R” Us, head office of Geoffrey the Giraffe, to feel like a visit to a sugarplum Toyland.
But the mood is black these days inside One Geoffrey Way in Wayne, New Jersey, spiritual home of the cartoon mascot who’s been beckoning to kids for generations.