Deals
L'Oreal Acquires App Provider That Gives Virtual Makeovers
- Software allows users to add make-up on smartphone photos
- Sephora, Estee Lauder also use ModiFace’s technology
Photographer: Ben A. Pruchnie/Getty Images
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L’Oreal SA is set to acquire the Canadian beauty tech company ModiFace, gaining tools for customers to test make-up and lipstick online.
ModiFace’s augmented reality technology has been widely adopted by cosmetics makers since the company was founded in 2006 and helps power the mobile apps of LVMH’s Sephora and Estee Lauder.