pursuits
Allbirds Hooked You On Wool Shoes. Next, Shoes Made from Trees
The venture-capital darling is expanding its flock.
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Allbirds, the Silicon Valley startup behind a wildly popular wool sneaker, is pivoting from sheep to trees.
The venture-capital darling is unveiling two new models Thursday made with the fibers of eucalyptus trees, effectively doubling its product line. One of its new kicks will be a flora version of its seminal, minimalist running shoe.
