Deals
Watch Out, Rolex: Japan Takes On Swiss in Bid for Wealthy Wrists
- Grand Seiko plans more boutiques to follow Rodeo Drive shop
- Citizen considers acquisitions to add $18,000-and-up watches
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In a factory surrounded by snow-covered peaks, technicians in lab coats use tweezers to assemble tiny metal parts into self-winding watches.
Once they’ve been checked through microscopes for precision and packed in satin-lined boxes, the timepieces are shipped off to Rodeo Drive or Knightsbridge boutiques, where they’ll sell for thousands of dollars.