Snap Declines Amid Uproar Over Rihanna Domestic Violence Ad
- Pop singer criticizes app for mobile-game ad that featured her
- Company removes promotion, says it’s investigating process
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Pop singer Rihanna criticized Snap Inc. for running an ad that asked users to decide whether they wanted to slap her or punch Chris Brown, saying it made a joke of her history as a victim of domestic violence.
Snapchat removed the ad, which was for a mobile game called Would You Rather, and apologized, saying it was a mistake. After Rihanna’s comments, the Los Angeles-based company responded further, calling the promotion “disgusting.” Snap stock fell almost 5 percent.