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Ford Targets Toyota Hybrids, Jeep SUVs in Showroom Overhaul

  • Long-held 8% profit margin goal ‘now has upside,’ Hackett says
  • Carmaker has been losing share in lucrative SUV segments
A headlight of the 2019 Ford Motor Co. Mustang Bullitt sports vehicle is seen during the 2018 North American International Auto Show (NAIAS) in Detroit, Michigan, U.S., on Tuesday, Jan. 16, 2018. 
Photographer: Andrew Harrer/Bloomberg
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Ford Motor Co. plans to topple Toyota Motor Corp. to become the U.S. hybrid king and will take a shot at Fiat Chrysler Automobiles NV’s Jeep brand with a series of new sport utility vehicles within the next few years.

The automaker will build gas-electric versions of all of its most popular vehicles by 2021, including the F-150 pickup, Escape crossover and Mustang muscle car. Five new SUVs will hit showrooms within the next two years, including a small, rugged off-roader aimed at the popular Jeep Wrangler.