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The EU Is Going After the U.S. Cranberry Industry

  • The EU, the top export destination, has lined up a 25% levy
  • ‘For our little industry to be impacted doesn’t make sense’
Cranberries during harvest in Wisconsin.

Cranberries during harvest in Wisconsin.

Photographer: Daniel Acker/Bloomberg

The American cranberry industry is one of the biggest losers so far in the escalating trade dispute between the European Union and the U.S.

Imports of the red fruit from the U.S. were on the list of goods targeted last week by the EU for a 25 percent levy in retaliation against American tariffs on steel and aluminum. The U.S. exports about 95 million pounds of cranberries to the bloc each year, according to Tom Lochner, executive director of the Wisconsin State Cranberry Growers. That’s more than any other destination, and accounts for about 12 percent of domestic production.