Climate Changed
Sunrun Sees Your Rising Utility Bill as a Bull Case for Solar
- Utilities invest in ‘yesterday’s technology’ amid flat demand
- ‘That’ll make it more desirable for homeowners to do solar’
The Way Humans Get Electricity Is About to Change Forever
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Your power bill is about to rise. And that’s a potential boon for the rooftop solar industry.
Lynn Jurich, chief executive officer of the biggest U.S. residential solar company, Sunrun Inc., warned Wednesday that the billions of dollars that utilities are proposing to spend on new poles and wires is going to raise electricity rates. Those higher prices are going to give consumers a good reason to ditch the grid and install rooftop solar panels instead, she said.