Ford Reloads SUV Line to Reclaim Share in a Segment It Pioneered
- Automaker to reveal future product details at Thursday event
- Hackett seeks to revive profit with sharper eye on crossovers
This article is for subscribers only.
Ford Motor Co. is about to face an unfortunate reality as it shifts to SUVs from cars: Its share of a lucrative and fast-growing market it helped pioneer has been steadily shrinking.
As America’s demand for mainstream sport utility vehicles has soared more than 50 percent over the last five years, Ford hasn’t kept pace with some of its rivals. The company’s share of this market may fall to about 12.7 percent this year, from 16.2 percent in 2013, according to researcher LMC Automotive.