Political ad buyers on Facebook Inc., Alphabet Inc.’s Google and other online platforms could face stricter disclosure requirements after the Federal Election Commission voted unanimously to move ahead on new rules for the internet.
The FEC on Wednesday presented for public comment new regulations for online advertising disclosures for the first time since 2006. The new rules require disclaimers identifying the sponsors of online, mobile and other forms of digital advertising, offering alternative rules. The comment period will last 60 days, and a public hearing on the proposals is scheduled for June.
