Trump Hotels Goes Beyond Own Brands, May Manage for Kushner Cos.

  • Companies in talks on hotel project in Long Branch, New Jersey
  • Kushner firm was once led by the president’s son-in-law

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Trump Hotels is looking to expand beyond its regular business to managing lodging properties under brands other than its own. The first step in that direction may be running a hotel linked to the president’s son-in-law.

The company founded by Donald Trump is in talks to manage a planned hotel in Long Branch, New Jersey, that is under development by Kushner Cos. That firm was led by Jared Kushner before he joined the White House as a senior adviser to President Trump, his father-in-law, and transferred some assets to family members to avoid conflicts of interest.