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Instacart Expands Kroger Partnership Amid Amazon Squeeze

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How Jeff Bezos Became the King of E-Commerce

Kroger Co. announced it’s expanding a tie-up with Instacart Inc. in a bid to help the two companies solve the same problem: Amazon.com Inc.

Instacart landed Whole Foods Market Inc. as its first national partner in 2014, bringing delivery service to the grocery chain’s customers. Then Amazon bought Whole Foods, and in due course, announced free two-hour delivery from some stores in Texas, Virginia and Ohio. Then San Francisco, then Atlanta.