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Apple Buys Texture Magazine Service in Subscription Push

Texture app gives access to over 200 magazines for $10 a month
Move follows publisher partnerships through Apple News service

Customers view an Apple Inc. iPad Pro tablet at the company's Williamsburg store in the Brooklyn borough of New York, U.S.Photographer: Mark Kauzlarich/Bloomberg

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By Mark Gurman

March 12, 2018 at 4:22 PM UTC

Updated on

March 12, 2018 at 5:31 PM UTC

This article is for subscribers only.

Apple Inc. said it is acquiring Texture, a digital magazine service that lets users subscribe to more than 200 magazines for $9.99 a month.

Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple’s efforts in online services and media. The Cupertino, California, company aims to top $50 billion in annual services revenue by 2021, and a magazine subscription service would likely contribute to that.