Hyperdrive
Mercedes and BMW Want in On the $100,000 Coupe Market
- German brands push high-end models to finance new technology
- Luxury family coupes for ‘performance-driven moms and dads’
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As the auto industry prepares for an age of zero emissions, it’s the flashy coupes and gas guzzlers that will pave the way.
At the Geneva International Motor Show this week, BMW AG unveiled the high-performance M8 Gran Coupe concept, and Daimler AG’s Mercedes-Benz showcased the AMG GT four-door coupe, sporting a V-8 engine that emits more than twice the amount of carbon dioxide allowed under European Union fleet rules that come into force in 2021.