Greece Eyes Investment Boom to Lure Tourists to Its Sun And Sand
Country needs to upgrade tourism model, Retsos says
Tourists take photographs in front of the Parthenon temple during a visit at the Acropolis archaeological site in Athens.
Photographer: Yorgos Karahalis/BloombergThis article is for subscribers only.
For Yiannis Retsos, what’s holding the Greek tourism industry back is a lack of investment.
The country—the European Union’s sixth-most visited destination in 2016 based on Eurostat figures for nights spent by travellers—could take the industry to an all-new level if more resources are poured into it and if the state removed barriers that block the entry of new capital, the president of the Greek Tourism Confederation, known as SETE, says.