Deals

Stars Group Gets a Piece of William Hill After Failed Merger

  • Owner of PokerStars site buys bookmaker’s Australian unit
  • Acquisition boosts effort to lower reliance on poker

Pedestrians pass a William Hill Plc betting shop at the Vancouver Quarter open-air mall in King's Lynn, U.K. on Aug. 29, 2017.

Photographer: Chris Ratcliffe/Bloomberg
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The Stars Group Inc. is getting a slice of William Hill Plc after all.

A year-and-a-half after a failed attempt to merge with the British bookmaker, Toronto-based Stars Group bought its Australian subsidiary. The owner of PokerStars saidBloomberg Terminal it will spend a combined $315 million to boost its stake in Melbourne-based CrownBet Holdings Pty to 80 percent, and for Crownbet to buy the William Hill unit.