Brazilian Pop Star Crosses Borders With the Help of Spotify and YouTube
- Anitta aims for hits in English and Spanish to boost appeal
- To make real money, Brazilian singers need to think globally
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Last year, Brazilian pop star Anitta approached her advisers with a radical idea to export her seductive sound from the streets of Rio de Janeiro to capitals around the world.
She called the strategy “Check Mate,” and six months in Anitta appears poised to follow in the footsteps of Shakira, Marc Anthony and other singers who have made it big across Latin America’s borders. As Anitta would be the first to tell you, that’s no accident.