MarketsEconomicsWhy the Human Brain Loves to Be Lied toFacebookXLinkedInEmailLinkGiftExpandPhotographer: Nikada/Getty ImagesFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Tracy Alloway and Joe WeisenthalMarch 5, 2018 at 9:00 AM UTCBookmarkSaveLock This article is for subscribers only.Subscribe to the Bloomberg Odd Lots podcast (Pocket Casts) Subscribe to the Bloomberg Odd Lots podcast (Apple Podcasts)