Restaurant Review Platform The Infatuation Buys Zagat
Photographer: Paul Taggart/Bloomberg
New York (AP) -- Restaurant discovery platform The Infatuation says it has entered into an agreement with Google to purchase Zagat, known for its heavily-quoted, crowd-sourced restaurant reviews in the pre-internet era.
Financial details of the deal were not disclosed. The Infatuation said Monday it would operate Zagat as a separate brand while expanding its user surveys and developing a new technology platform for the brand.