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Smith & Wesson Gun Sales Are in Free Fall

  • American Outdoor sees demand falling to ‘new, lower levels’
  • Diminished forecast follows drop in firearms sales since 2016
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Guns in America
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Age limits and bans on assault-style rifles are in vogue now, but the biggest threat to gun sales may still be President Donald Trump.

Consumer demand is falling to “new, lower levels,” according to the 166-year-old maker of Smith & Wesson firearms. The company, American Outdoor Brands Corp., is bracing for the downturn by cutting jobs and repaying debt. Rivals, including one plunging into bankruptcy, are contending with the same slowdown.