Gunmakers Are Losing Retailers That Don’t Even Buy Guns
Vista Outdoor is the latest to be enveloped by the fury over firearms.
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Outdoor retailers are cutting ties with gunmaker Vista Outdoor Inc., halting orders as part of a growing public revulsion to the Florida high school massacre and the gun lobby’s defensive response.
Vista, an outdoor-products conglomerate that sells everything from semi-automatic rifles to children’s bicycle helmets, owns dozens of brands, many of which are sold through retail chains. Shooting sports, a segment that includes guns and ammunition, accounted for about 54 percent of Vista’s $2.5 billion in total revenue for the fiscal year ended March 31, 2017.